[SOW ENiGM@ / Saw Enigma ®︎ will be coming to Hiroshima Parco for the first time from March 25th to April 5th]
This time, SOW ENiGM@ will be coming to Hiroshima for the first time, and during the event period, we will be selling a limited edition TEE for 1,000 yen (excluding tax) exclusively to customers who visit the store! Many products that can only be seen at the pop-up will be lined up in the store. Hurry to SOW ENiGM@ in the event space on the 4th floor of Hiroshima Parco!
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[SOW ENiGM@ / SOW ENIGMA®︎]
SHROUDED IN LOVE / Wear love. A wide range of designs that incorporate a street taste while also incorporating a mix of Japanese and Western styles.
An apparel brand that focuses on creating high-quality products and proposes a high-quality lifestyle.
SOW ENiGM@ is a coined word, with SOW being the designer's name. ENiGM@ is derived from the typewriter-type encryption machine ENIGMA.
To make the lifestyle of the wearer more enjoyable, the designers have combined the A and I of ENIGMA into @ and i, and by reading these two letters separately, @i = love, it is written as ENiGM@.
The designer imagines a fictional cipher machine that will amplify people's fun moments.
Creating things with love.
That is the origin of SOW ENiGM@ | SOW Enigma ®︎.
model: Fumiya, Kengo, Dhrma, Moeno, Naho, Erina,
Creative director: Sow Inoue
CEO: Yukako Higuchi
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